how to run an online shop for selling home-made cakes

how to run an online shop for selling home-made cakes


If you’re passionate about baking and want to start selling your cakes online, this guide is for you! We’ll show you how to set up an online shop step-by-step, from creating a website to taking orders and payments. You’ll also learn about some of the challenges you might face along the way, like managing stock and shipping. So let’s get started!

Setting up your online shop

There are a few things you need to do before setting up your online shop. First, you need to find a good web host. This is the company that will provide you with the space to store your website and keep it running smoothly. Once you’ve found a web host, you need to register a domain name for your site. This is the address people will use to find your site on the internet. After registering your domain name, you need to set up your online shop. You’ll need to choose a shopping cart software package and install it on your website. Once your shop is set up and running, you’ll need to promote it so people can find it. You can do this by submitting your site to search engines and directories, and by advertising it on social media and other websites.

Creating a marketing strategy

Assuming you have a product or service you want to sell online, the first step is to develop a marketing strategy. This will involve creating a brand for your business, and developing key marketing messages that will be used across all of your channels. You’ll also need to decide which online platforms you’ll use to sell your products or services. There are many options available, so it’s important to choose the ones that best fit your business. Once you have your marketing strategy in place, you can start working on building your online shop.

Promoting your online shop

There are a few things you can do to get the word out there about your online shop. Promoting your shop can be done through social media, word of mouth, and even creating a blog.

Social media is a great way to reach out to potential customers. You can create a page for your shop on platforms like Facebook and Instagram. Make sure to post enticing photos of your cakes and interacted with potential customers.

Another way to promote your online shop is through word of mouth. Tell your friends and family about your business and see if they can help spread the word. You can also hand out business cards or flyers in local businesses or at community events.

Finally, you could create a blog where you post recipes, behind-the-scenes looks at your kitchen, or anything else related to your cakes. This is a great way to connect with potential customers and build up a following.

Managing orders and shipping

If you’re selling home-made cakes online, you’ll need to be able to manage orders and shipping. This can be a bit of a juggling act, but with a few tips and tricks, you can make it work like a charm.

First things first, you’ll need to decide how you’re going to take orders. Will you use an online form? An email address? A phone number? Once you’ve decided how you’re going to take orders, make sure you list that information prominently on your website or online shop.

Next, you’ll need to figure out how you’re going to fulfill those orders. Are you going to ship the cakes? Hand-deliver them? Make arrangements with a local bakery? Whatever you decide, make sure you have a plan in place so that you can get the cakes to your customers in a timely and efficient manner.

Finally, don’t forget to factor in the cost of shipping when setting your prices. You don’t want to lose money on each sale, so be sure to include enough for shipping in your pricing structure. With these tips in mind, managing orders and shipping for your home-made cake business should be a piece of cake!


Selling home-made cakes online is a great way to earn some extra income from your baking hobby. By following the tips in this article, you can set up an online shop quickly and easily, and start selling your delicious creations to a wider audience. With a little bit of effort, you can turn your hobby into a thriving business. So what are you waiting for? Get started today!